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Moreover, the company embraces ethical manufacturing processes. By working closely with suppliers and adhering to strict ethical standards, M&S ensures that its sportswear is produced in environments that foster fair labor practices. This commitment not only appeals to eco-conscious consumers but also sets a benchmark for other brands in the industry.
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Moreover, the rise of celebrity endorsements and collaborations has elevated the profile of authentic sportswear. Athletes and influencers are no longer just brand ambassadors; they are integral to the design and development process. Athletes like LeBron James, Serena Williams, and Novak Djokovic are not only recognized for their sporting achievements but also for their contributions to fashion. Their partnerships with various sportswear brands have resulted in collections that reflect an authentic lifestyle, combining high performance with contemporary aesthetics. This fusion of sport and fashion has created a new cultural narrative, where what you wear during workouts is as important as your performance on the field.
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