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Food colorings are added to enhance the appearance of food, making products more visually appealing. These can be natural or synthetic. Natural coloring agents include beet juice for red and turmeric for yellow, whereas synthetic options include dyes such as Blue 1 and Red 40. While coloring agents can attract consumers, there is ongoing debate over the safety of certain artificial colors, with some research suggesting links to hyperactivity in children and other health concerns.
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Beyond the food sector, sodium benzoate is also utilized in cosmetics and pharmaceuticals as a preservative. In cosmetic formulations, such as lotions, shampoos, and creams, sodium benzoate helps to prevent contamination and spoilage caused by bacteria and fungi. This is particularly important because these products often contain water, which can create an ideal environment for microbial growth.
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